We think caring for your cat should be smarter and more reliable.

Join the Founding Family for lifetime perks and exclusive discounts.
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What is Toby?

Toby actively learns your cat's appetite, diet and behaviors to identify anomalies which can be indicators of various health issues.

Joining the Founding Family provides free access to the Toby App, opportunity to help shape product development, free product, exclusive discounts and more.
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Personalized health dashboard

Gain insights in your cat's health with our patent-pending Health Score.

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Cat recognition technology

Toby knows which cat is approaching, avoiding the use of collars or tags.

Multi-cat management

Schedule their meals, individual portions and health documents.

Real-time alerts & notifications

Know if your cat's behavior is changing, and the technology to know what it means.

Toby's Goal

Caring for cats should be smarter, and more reliable.

Toby is still in its infancy, but we are in the process of shaping exactly what the possibilities are. As of now, the goal is:

An array of products from feeders, fountains, cameras, wearables and more paired with a health monitoring app. Toby will actively understand and protects your cat’s evolving health.

The way we feed and monitor our cats today leads to missed health signals, portioning challenges, and the stress of not really knowing if they’re getting what they need. Toby is being built to solve those problems.

We don’t have all the answers yet, but we are confident in the purpose of giving cat parents more peace of mind and helping their cats live healthier, happier lives.

Cat parents are not to be messed with. We wish to be challenged our thinking as we develop.

By joining the Founding Family, you are helping to shape the future of Toby.

Founder, CEO

Brian McLaughlin

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Frequently asked questions
When will Toby launch?

Toby is projected to launch in late 2026
Will I need to buy the product later?

Yes, unless your contribution exceeds $150.00 USD.
Is there a community space?

Yes, we have a private Discord to share updates / news, provide feedback on Toby, and talk amongst ourselves.
Where are your products manufactured?

We don't know yet. We are early, we have no contracts yet.